FLOSSMOOR, IL — A new marketing campaign aimed at bringing new residents to Flossmoor has been unveiled. "Discover Flossmoor" fulfills four main goals, according to a village of Flossmoor staff memo sent to the board of trustees earlier this year.

"1. Get Flossmoor on people’s radar if they’ve never heard of it before. 2. Separate Flossmoor from Homewood-Flossmoor to those who may be aware already. 3. Reach audiences that have an appreciation of culture, diversity, inclusion, community pride, and the arts. 4. Catch the eye of people, whether on a Metra platform, website ad, or magazine."

It’s aimed at families looking for a permanent home, ones who are likely selling a starter home or condo and "looking to move up," the memo said. "The feel of the campaign is warm and welcoming and evokes a place you’ll want to call home."

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"A hidden gem with best-in-class schools, one-of-a-kind architecture and easy access to the city, Flossmoor is the community you want and so much more," the campaign website proclaims.

The campaign comes at an initial budget of $13,500 — a mix of digital and social media advertising and physical ads on Metra train platforms and in magazines. It was built through a partnership the village has with the Tiny Bold Creative marketing agency and a group of advisors that includes Mayor Paul Braun and Trustee Jim Mitros.

Braun did not respond to questions on the marketing campaign, including whether the village’s proximity to the Indiana border was a factor in why the campaign was needed.

About $7,500 of the campaign will be split between digital and social media advertising, while $6,000 will be dedicated to the Metra platforms, the memo said.