TV ads targeting Illinois House districts are airing all over the state – and they all look the same.
The ads from the PAC, Liberty Principles feature Kathleen Murphy, the communications Director of the Illinois Opportunity Project.
The latest ads have Murphy announcing, “I’m a working mom with two kids in elementary school.”
At the end of the ad the name of the local candidate is inserted.
Similar ads have also targeted Democrats in office, including Jay Hoffman of Belleville.
“It’s a real cookie cutter approach,” says Hoffman who says Republican efforts to help Governor Rauner are behind the ads.
Hoffman’s Republican opponent, Katherine Ruocco, says she didn’t even know about the ads even though she’s endorsed by them.
“I wasn’t aware about the ads until I had constituents and neighbors call me.”
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